In recent events that have seen McDonald's sales tale a hit, we're observing a powerful example of international solidarity and consumer awareness. The unfolding situation, which connects the fast food giant's operations to the tragic realities of human conflict, flags an important question of ethics in business (if thats even possible) and the role of everyday people in shaping global justice. The Controversy Unfolds McDonald's, a brand synonymous with global capitalism, has found itself in the throes of a widespread consumer boycott across the Middle East and beyond. The catalyst for this backlash was the revelation that McDonald's Israel offered support to Israeli soldiers in the form of free meals during the active conflict in Gaza. Beyond the Golden Arches The implications of a corporate giant like McDonald's supporting one side in a conflict with such deep humanitarian concerns are inherently problematic. The company's decision to provision one g...